Ever on the look-out for news ways that Independent artists can distribute their product, I was very happy to hear that CD Baby has announced a new CD distribution partnership with the largest wholesale distributor of audio, video, and software home entertainment in the United States – Alliance Entertainment.
What does this mean to you?
In the next couple of months, the entire CD Baby catalog will be made available to all the online and brick and mortar retail outlets affiliated with Alliance – which includes independent and big box retailers, and online retail sites. So if you’re a CD Baby artist, your music will soon be available for purchase through the largest wholesale distributor of entertainment products in the United States.
In and of itself, this means nothing to those of us who have to work hard at it every single day just to find a reason to keep plugging away. But if you have CDs available through CD Baby, this is definitely one more thing that skews the numbers in your favor. It won’t generate sales for you if there’s no interest in your material (you have to generate the interest yourself), but it does provide yet another way of getting your work out there to the people who might be interested in it.
Final summation? It’s a good thing!