The original goal of Indie Frontline was to support and promote independent music through an Internet Radio show that featured unique artists on a weekly basis. We launched that initiative through a partnership with an Internet Radio station broadcasting out of downtown Saint Petersburg, Florida, and we did so for about three months. But as things often tend to go, that relationship soured. Dramatically, actually.
When that Internet radio station decided to focus almost exclusively on host-funded talk shows and devalued the work of independent musicians to a point where their work was little more than background music for the talk shows, we decided it was time to pull up our stakes and go elsewhere. We did this without any real plan for the future, other than a vague idea that the Indie Frontline show might continue somewhere else in some other form. You know how it is. Sometimes you just realize “this isn’t right” and you have to wash your hands of whatever it is that’s making you crazy.
Our initial idea was to simply convert the Indie Frontline show to a weekly podcast. And we did so. The first couple of podcasts went well and got pretty good traffic, but it just didn’t feel right. It felt confining. Limiting. That’s when we began to realize that at least part of our mission at the radio station had been to expose independent music through the dissemination of music throughout the radio station, during breaks between shows, and as fall-back music in the evenings when there were no talk shows scheduled. Indie Frontline had been only one part of a larger mission. And simply put, without the broad reach of an Internet radio station at our disposal, we were limited in our ability to help expose independent artists.
So… what we needed was an Internet radio station.
You might be surprised to find that those things don’t just grow on trees. Looking around, you quickly realize that thousands of people with Internet connections are hastily putting up their own “radio stations”. This usually means someone is playing their favorite music from their home computer, streaming it to the Web and calling it “Internet Radio”. In short, anyone who is willing to fork over some money for a host account can stream their own idea of radio. And it’s most often the same crap you hear on nearly every other “Internet radio station”. In short, it’s about someone improving their sense of self-worth, not about having any real purpose or intent.
We weren’t interested in doing that. Our goal is a little more ambitious. This isn’t about ego. This is about music. This is about results. Simply put, there’s too much great music out there that isn’t being heard. That needs to change. And it’s not going to change because a bunch of college kids stream their iTunes playlists over the Internet and call it radio.
Here’s what we’re going to do about it.
The Indie Frontline show is becoming Indie Frontline Internet Radio. We’ve already started laying the groundwork which will let us establish an audio stream with all the wonderful music our host, Wicasta Lovelace, collected for the previous radio station. We’ll do this is phases, with the first phase being the establishment of an online music database, which we’ll then convert into a full-blown streaming Internet radio station. Hopefully this can happen quickly in the next couple of weeks, but since we’re doing all of the scripts on our own, it might take a little longer.
In the meantime we’re suspending the Indie Frontline podcast. Honestly, it takes too much time and effort to put it together every week, and right now that energy is needed elsewhere, to focus on getting the Internet radio infrastructure in place.
Please bear with us as we transition from a podcast to an Internet radio station. No good thing happens without much effort and applied energy. Hopefully when the results of these efforts become evident, we will have proven this worth the effort.
Walk in light and peace.